The Organo Gold brand can be seen as part of the third wave of coffee appreciation seen in the U.S. which has seen consumers look for improved flavors and branding. Coffee consumption in the U.S. began to hit the mainstream in the 19th-century and was in place until the 1980s when the rise of coffee bean growers began to impact the market. The second wave of coffee consumption took in different flavors and drinks with little attention paid to the beans used.
The 21st-century is seen as the third wave of the evolution of coffee which sees the bean itself the most important part of every cup. The brew is all important with the growth of the coffee belt making different brews an option for all to enjoy; an area of coffee culture, Organo Gold has spent a long time exploring since the launch of the company. The evolution of coffee culture is moving hand-in-hand with climate change as the number of countries capable of producing high-end coffee increases.
Organo Gold has built on the success of its first coffee beverage offerings by expanding into new areas of production and distribution. The range of beverages offered by Organo Gold includes teas, coffee, and flavored drinks all infused with the Ganoderma extract. Bringing the Ganoderma extract to the people of the world is designed to increase the good health of millions of people around the world. Living an active lifestyle is simple to do when each day begins with a cup of coffee infused with the Ganoderma extract acting as an antioxidant for the body. The Organo Gold King of Coffee instant brew is the only to contain the Ganoderma extract to improve the health of all coffee enthusiasts.