Doe Deere’s story is one of bravery, inspiration, and perseverance despite insurmountable odds. Men and women all over the globe speak highly of Doe Deere’s cosmetics brand, Lime Crime, but very few know the sheer determination it took for her to launch her business back in 2008. Doe Deere is more than just the founder of a world renowned makeup brand — she is a fierce, fearless woman who lets nothing hold her back.
Born in Russia, Doe Deere was born Xenia Vorotova. For much of her early life, she dreamed of America and admired the American culture from oceans away. Magazines, television shows, and books would never be able to prepare her for her trip to America when she turned 17.
Deere’s mother made the decision to move Deere and her sister to the United States in 1998. It was a terrifying, yet exhilarating journey, one that Deere remembers well. They decided to settle in New York City where they would work hard in hopes of one day living the American dream. Deere and her family knew it would be hard. They knew it would take an incredible amount of effort. Hard work was something that they were willing to put in.
Their first ten years in the United States weren’t easy. They lived in a homeless shelter for quite some time, relying on churches and food pantries for their next hot meal. Crime was always close by and despite the hardships that surrounded them, they continued on, never thinking about giving up. Their first “big break” came in the form of a selfless woman who ran a non-profit organization for immigrant women. This is when they began to get back on their feet and were able to move to an apartment in East Harlem — still a rough area, but they had a home of their own.
The leader of this non-profit also helped Deere secure a spot at the Fashion Institute of Technology where her dreams began to become a reality. Her sister was able to get into Columbia University. Their lives were finally beginning to change.
Ten years after coming to America to pursue the American dream, Doe Deere launched her makeup company, Lime Crime. Today, Lime Crime encourages individuals to be who they are — to be fearless and fierce and never give up on their dreams. Doe Deere is an inspiration to people all over the world and she is living proof that if you dream big and work hard, your dreams can become a reality.