OSI Group has been operating in China for the latest 20 years. It has been successful in the region and David McDonald was on Provisioner TV where he talked about what made the company successful in the country. The catalyst that contributed to the success of the company in China is understanding the importance of becoming local. As much as OSI Group is an American company, it understands that it needs to bring solutions to its local customers. Long term partnerships have also fueled the company into new heights of success in China.
According to David McDonald, the company had to be flexible when venturing into China and throughout its time there. OSI Group understands that it is important to stay true to its principles. Therefore, they have never wavered from the path of adhering to food safety protocols as they produce high quality meat products.
Founded in 1909, OSI is one of the largest providers of food in the world. Today, it operates more than 65 facilities with 20000 employees across 17 countries. The company started has a neighborhood butcher shop and grew for over a century to become a premier global food provider. It leveraged partnerships, joint venturing and collaboration to expand into new markets. With more than 20 years in China, the company has established an impressive presence across the country.
David McDonald cannot emphasize enough the importance of understanding customer needs. Business cultures differ from one country to another. The company took its time to understand the business culture in China. It listens to consumers on how best they can be served and then, develop food solutions that satisfies them the most. Patience is key to developing meaningful relationships and trust. A combination of patience and going in with an open mind played a major role in the OSI’s success in China.
One thing Mr. McDonald has learned for the time the company has been operating in China is patience and learning business culture of a region is very critical. OSI has had its share of hurdles in China. It leveraged on partnering with everyone in an engagement process that really helped to overcome challenges.
For details: en.wikipedia.org/wiki/OSI_Group